The MJF Group’s origins
date back to the 1950s just after Sri Lanka, then Ceylon, became
independent from British colonial rule.
Founder of the Group, Merrill
J. Fernando has devoted a lifetime to tea, the core business
of the Group. He had his early tea training in Ceylon and then
in the Mecca of tea, Mincing Lane, London. Challenging the system
that prevented him from marketing Ceylon Tea packed at origin,
Merrill returned to Ceylon determined to change the structure
of the trade. That took him almost 25 years and in 1974 he established
his own company MJF Exports Ltd. That company was the first
of a series of ground-breaking companies that today form the
MJF Group. MJF is the 7th largest tea packer in the world, and
Sri Lanka’s leading exporter of value added tea with turnover
of approximately Rs. 4 billion in 2003, for tea.
Merrill heads the family managed
Group to this day, with his two sons and a dedicated team of
professionals. The Group retains Merrill’s early emphasis
on his vision for bringing quality back to tea and his commitment
to integrity, tradition and personalised customer service. The
Group’s Dilmah brand, coined by the Founder from the names
of his two sons, Dilhan and Malik, is known for its quality
in almost 90 countries around the world. Dilmah has revitalized
a category in decline through genuine innovation, quality and
freshness and is widely credited with halting the trend towards
commoditization in tea..
In pursuit of excellence, Merrill
has established the most integrated family tea business in the
world with ownership or investment in plantations, printing
and packaging, tea broking, import & distribution of equipment
& materials for the industry – all with a single focus,
the world’s finest cup of tea. The Group’s flagship
Dilmah has re-established Ceylon Tea as the finest on earth.
Through his MJF Charitable
Foundation, an NGO and recognized Charity, the Founder distributes
much of his wealth to his staff & workers and to underprivileged
persons in Sri Lanka. The Foundation’s key objectives
include the improvement of medical and educational facilities
for over 30,000 workers and their familes on MJF Group plantations,
and the approximately 1,500 staff and workers in its trading
and production activities. In 2002, the BBC described the Company
in World Business Report on BBC World,
'A Sri Lankan family tea company
is challenging the multinational control of the global tea industry.
Dilmah says it has become the third largest global tea brand
by marketing its pure unblended Ceylon tea directly to the consumer
in more than 80 countries worldwide. The idea is to revive the
image of Ceylon tea as the best and most expensive tea in the
world'.
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