Our Strategy

Dilmah Strategy

Today our environment and our society are facing some serious challenges. Climate change presents the single biggest threat to development, its widespread, unprecedented effects disproportionately burden the poorest and the most vulnerable. We will soon face a global shortage of vital resources. Many people are already living in extreme poverty, and issues such as forced labour and discrimination prevent millions of people from living a good life. These challenges are compounded by the size and growth of the world’s population.

Dilmah Strategy

We believe that our industry needs to increase the pace of change in addressing these global environmental and social issues. Dilmah owes its success to the quality of Ceylon Tea and our business was founded therefore on an enduring connection to the land and the communities in which we operate therefore we have a responsibility – and an opportunity – to create this acceleration and facilitate the right collaborations for success. We believe in moving the whole market forward, for our own business and for other businesses that share our values. Built on lessons learned from our Conscious Commitments, our new strategy will guide us in the next exciting phase of our journey towards sustainable tea.