KindnessKindness is at the heart of everything we do at Dilmah. HomeKindness Dilmah was formed with a heart of Kindness, a foundation of Quality and Integrity and framed in ethical Purpose. In acknowledging the enduring connection that every business has with people and nature, and the irrevocable obligation of every person or institution to work towards addressing inequality, climate and other threats, our Founder Merrill J. Fernando advocated a philosophy of kindness that has greater resonance today than when it was first conceived, 75 years ago. A minimum 15% of our pretax profits is used to help people in need, and an additional amount for the environment – ecosystem conservation, restoration and climate action. In the financial year 2024/5 MJF Foundation programmes were funded by a contribution of nearly LKR 2 billion, with Dilmah Conservation utilising an additional amount from Dilmah Ceylon Tea Company for its environmental initiatives. Empowering Lives The beneficiaries of the Merrill J. Fernando (MJF) Charitable Foundation are less fortunate people who are the most important stakeholders in the success of each project. Restoration of their dignity is therefore a key component of every MJF Foundation project. The five areas of focus for the MJF Foundation are: Children with disability: focus on ability through education, creativity & therapy Education: formal, life skills & vocational training for less fortunate youth Tea and cinnamon communities: nutrition & welfare of plantation communities Empowerment: sustainable entrepreneurship for dignity & impact Healthcare: strengthening capacity in emergency care & managing severe illness Follow @mjffoundation for the latest updates. MJF Foundation Protecting Nature Dilmah has an enduring connection with Nature and every Dilmah Conservation project is therefore rooted in science with the objective of conserving or restoring biodiversity, promoting environmental awareness & education, and building resilience through collaborative climate research & adaptation. The four areas of focus for Dilmah Conservation are: Biodiversity conservation & restoration Climate resilience research, adaptation & sustainability Environmental education & awareness Environmental advocacy Follow @dilmahconservation for the latest updates. Dilmah Conservation “Long before fair trade and sustainability were buzzwords for an eco-conscious generation, Merrill J. Fernando was embodying them through his business.” Impact Publication Through stories, photos and data, read about the tangible impact of kindness to people and planet through the work of the MJF Charitable Foundation and Dilmah Conservation. Impact Publication Volunteer Whether you are a part of another organisation, school, university or simply a purpose-driven individual, there are diverse opportunities for volunteering at the MJF Charitable Foundation’s many MJF Centres across our variety of programmes. Volunteer Kindness Day Annual programme to pay tribute to the philosophy of kindness towards people and nature. Kindness Day
