About Dilmah Vivid Tea
Our Products
Sri Lankan family tea company Dilmah, founded by Merrill J. Fernando dedicated his life to tea when in the 1950s, he saw the concentration of ownership in the tea industry in the hands of a few large corporations. This was leading to commoditisation of tea. He decided that in the interest of tea drinkers around the world, and the crop that his country produced with so much care and artistry, he would fight this process of commoditisation. The vibrant and exciting Vivid tea selection is one of our tea range that is specially made out of quality tea leaves. It truly is one of the best gourmet tea ranges in the world.
Each pack of Dilmah Tea carries Merrill J. Fernando's personal guarantee reflecting his sincere commitment to his tea. As Merrill J. Fernando often says, "my family cares for your tea, from the tea nursery right to your teacup." In 1988 Merrill J. Fernando pioneered three important initiatives which have today become hallmarks of Dilmah. Whilst commoditisation amongst big brands has continued, Merrill J. Fernando’s Dilmah is distinct in being Traditional Tea that is Single Origin Tea and packed Garden Fresh. These are important because traditional tea, made in the ‘orthodox’ style – a production process that starts with handpicking the leaves and continues through withering, rolling, oxidation and firing – follows a technique perfected over centuries. It produces tea that are varied and sophisticated. The alternative is CTC, a relatively recent method of production designed to offer a quick cuppa and in the process sacrifices all that is special in tea. Merrill J. Fernando describes CTC as 'tea without a soul.'
Single Origin Tea – unblended tea – is important because one of the most desirable feature sin tea is terroir – the sense of place. Dilmah is Garden Fresh, for it is freshness that guarantees a rich, and satisfying cup, which is also potent in healthy antioxidants.