“You do the right thing because it is right, not because it is profitable or convenient”

There are few Sri Lankan brands whose stories are as closely tied to purpose as Dilmah. Built from a Rs. 10,000 loan and a deep personal commitment to tea, the company has grown through war, market changes, global competition, a pandemic, economic collapse, and now a more uncertain world shaped by conflict and changing consumer behaviour.

Read more on the Morning Money – https://themorningmoney.com/articles/cmow12pkg000n356qx36alt7y